Updated May 30, 2022

Aix Rosé conquers the world

By Shana Devleschoudere
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AIX Rosé, the brand that brings the song of crickets to our ears, is the fruit of long years of tradition... When Dutch marketing specialist Eric Kurver bought Domaine de la Grande-Séouve in Aix-en-Provence in 2008, it was the beginning of a beautiful love story... and of good wine! Grande Séouve... what a complicated name! Yet what these sun-drenched soils are capable of

to produce, the whole world must be able to benefit from it. It was then, in 2009, that the genius idea of registering the AIX brand with the Institut National de la Propriété Industrielle came to fruition. The success story began, and Provençal rosé could be enjoyed the world over. From New York to San Francisco, from Sydney to Bali, from Dubai to Paris, not to mention the beachgoers of Ibiza and the sunburned who no longer ski, due to the abuse of good wine.

Mélodie du Sud

And so, for the past dozen years, these bunches of grapes have been spreading out in the sun of Provence, in these lands bursting with love and light. The South of France is a melody, 300 days of sunshine a year, joie de vivre, pétanque, olives and rosé. No longer the American Dream of Los Angeles, with its milk bars and waitresses on wheels, today it's the "Provence Dream" that's all the rage.

Maison Saint Aix is a 75-hectare estate, and one of the largest in the Coteaux d'Aix en Provence appellation. At an altitude of 420 m, influenced by the mistral wind and cool evenings, the vineyards take advantage of nature's bounty to produce the finest vintages. Enhanced by the diverse notes of Grenache, Syrah and Cinsault grapes, the ideal conditions for the cultivation of these varietals are present.

The 60-year-old vines mingle with the younger ones, ensuring both power and freshness on the palate. Maison Saint Aix's ambition is to develop a balanced, simple wine that strives for perfection. A delicate balance between acidity and sweetness, a fresh, aromatic nose, a luminous, pale pink eye - this is how to describe a glass of AIX. It's a wine that's easy to share, with family or friends, that's easy to drink and that spreads conviviality and optimism. It becomes part of everyday life as quickly as you drink a glass.

Nevertheless, there's a harmonious symmetry between this all-purpose "easy drinking" spirit and the place taken by the Maison Saint Aix. Present at the heart of festive atmospheres around the world, AIX Rosé can also be synonymous with celebrations and "La belle vie". Indeed, magnums and other formats adapted to groups become accomplices to sharing, celebration and the "Enjoy Life" mindset.

A well-thought-out business plan

In fact, part of the reason for AIX Rosé's success is the business plan its producer decided to follow. Just as wine brands try to diversify as much as possible and satisfy all tastes, Eric Kurver offers all his know-how to the production of a single, almost perfect wine. That catchy, charismatic name, a minimalist, efficient design combined with an ambitious lifestyle...It's better to do one thing and do it very well, and that's precisely the strength of AIX Rosé. It's a strong, recognizable brand that gives people the feeling of tasting a memory, an era they know and associate with very positive feelings.

From New York to San Francisco, from Sydney to Bali, from Dubai to Paris, AIX Rosé is everywhere!

AIX Rosé is on sale at
DESPERT
Zagerijstraat 25
2960 Sint-Job-in-'t-Goor
www.despert.be

www.aixrose.com - @aixrose.official