Updated on November 8, 2022

Of gold and wood...

By Shana Devleschoudere
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Gold & Wood, the prestigious eyewear brand designed by Belgian Maurice Léonard, is launching a new collection of frames created with the Belgian design office Hoet Design.

"Gold & Wood designs objects of desire, always imbued with a singular savoir-faire.

In the heart of the Gold&Wood workshop, the Master Craftsmen are busy and execute sure and precise gestures. Made exclusively by hand, Gold & Wood eyewear perpetuates a know-how that has been passed down for decades. From the sketch to the frame, several dozen technical steps are necessary to bring the Eyepieces to life. "Gold & Wood's primary mission is to bring pleasure and dreams to the world of fine handcrafted eyewear and jewellery," says Maurice Léonard, the founder, who created the brand in 1995 and set up its handcrafted factory in Hosingen, Luxembourg.

The secrets of the brand's success? "Designed in the rarest noble materials, our craftsmen model objects of desire, always imbued with a singular know-how. Our values are based on emotion and not on need. Love of the product, respect for creation, authenticity, a sense of detail and quality have always guided our choices. We cultivate our excellence by focusing on creativity and innovation, which are the keys to differentiating ourselves from our competitors. The customer is at the heart of our development strategy, and we want to offer a unique sensory experience. Our distinction: to transform the emotional purchase into a unique sensory experience. Our luxury: to transmit emotions, to provide pleasure and dreams. Our credo: reinterpret with sensuality the codes of elegance and timelessness. To favour handcrafted products combined with innovative design and attention to detail". Maurice speaks with emotion about the brand he created and around which two of his children are united.

Gold & Wood's mark of distinction is undoubtedly its raw material, wood. And the meticulous selection of the species, according to their nobility, their rarity and the emotion they inspire. This is why the brand finds its faithful customers in the great capitals of luxury, Miami, New York, Tokyo, Milan, etc. And of course in Belgium, where Maurice Léonard is from.