Updated September 1, 2022

Next2Be is born!

By Shana Devleschoudere
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The world is in turmoil! In the summer of 2022, against a backdrop of low morale following two years of Covid, war in Ukraine, exceptional geopolitical tensions, and major energy, climate and economic crises, press and communications groups High Level Communication (with LOBBY magazine and its spin-off B2B events) and Berpress (with Eventail magazine and its spin-off B2B and B2C events) have decided to defy the gloomy circumstances of the moment and together launch the Next2Be! project.
Next2Be is an initiative that deliberately looks to the future, with faith in man's ability to anticipate tomorrow's world, reinvent himself, innovate and prepare for the future. With Next2Be, the future is now!
Today, every player in the economy is undergoing its own revolution, and must be able to transform its product and service offering if it is to meet the new behaviors and expectations of tomorrow's consumers.
Next2Be is a project aimed precisely at those companies in the throes of transformation, or even profound change. It's a multi-media communication platform that gives business players a unique opportunity to talk about their strategies for adapting to the demands and new needs of tomorrow's consumers.
Next2Be is a powerful communication tool, in tune with the new world we're building. Next2Be is "The Eye of Tomorrow's Consumer".
The Next2Be campaign will include different levels of communication: a paper publication, in horizontal format, without any advertising + condensed information published on our websites and sent to the L'Eventail and LOBBY contact bases + video capsules produced on the websites of our partner companies and broadcast on Youtube + targeted radio coverage thanks to BXFM Radio + a grand Gala evening that will welcome the business world and reinforce Next2Be's 2022 program, on Tuesday December 13, at the one and only business & social club in Brussels, TheMerode.
To name just a few of the partners who have already been won over by the Next2Be project: Polestar, architects Jaspers & Eyers and A2M, Interparking, Knokke-Heist Gemeente and Idate Digiworld.
With the conflict in Ukraine and the COVID19 pandemic, our behavior has been turned upside down, and we've probably anticipated by a few years developments that would have happened sooner or later. The Next2Be project was born of this acceleration, and its ambition is to open a window on these new horizons for its partners.
If you are an entrepreneur or company director and would like to take part in this promising initiative and receive more information, please do not hesitate to contact Yves de Schaetzen on +32 475.82.96.00 or by email at yves@macstrat.be or Thierry Misson on +32 477.73.45.00 or by email at tmisson@eventail.be or François Didisheim on +32 475.70.61.93 or by email at fdi@highlevelcom.be.
To find out more about the Next2Be project, go to this link. In the meantime, focus with interest and enthusiasm on your immediate future: the weekend is here!