Updated March 27, 2023

LA PREMIER IS BACK, 80 YEARS AFTER TRANSFORMING THE CHRONOGRAPH FROM A UTILITARIAN TO AN ELEGANT WATCH

By Shana Devleschoudere
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We present six new Premier models, featuring traditional design and equipped with the Manufacture Breitling caliber 01. Their launch coincides with that of a new book recounting the origins of Breitling's most emblematic chronograph.

Relaunched by Breitling in 2021, the Premier Heritage chronograph collection has revived Willy's dream of transforming the functional chronograph into an undeniably elegant object to wear on the wrist - in his words, "the indisputable mark of good taste".

All six models are powered by the Manufacture Breitling 01 self-winding caliber, a manufacture movement designed for maximum precision, reliability and functionality. First introduced in 2009, it is considered one of the best chronograph movements in the industry. Like all Breitling mechanical calibres, each has obtained the demanding COSC certification of precision of -4 and +6 seconds per day.

The latest version of the Manufacture Breitling Calibre 01 used in the new Premier chronograph was redesigned in 2022 and features a slimmer profile and a more compact oscillating weight that can be admired through the transparent sapphire crystal caseback. The movement is guaranteed for five years and has a power reserve of over 70 hours. In keeping with Willy's desire to combine functionality and elegance, the Premier watch is now water-resistant to 100 m (10 bar).

Premier Story

The launch of the new Premier B01 Chronograph 42 coincides with the publication of Premier Story, the third part of the Watch Stories series, which traces the history of some of the world's most famous watches. Author Fred Mandelbaum, Breitling's official brand historian and the world's foremost collector of Premier watches, guides readers through Willy Breitling's successful (if often tumultuous) journey to take the simple chronograph from aircraft cockpits to the wrists of the world's style pioneers - a journey that began 80 years ago.

Illustrated with sublime photographs, including rarely-seen vintage watches, Premier Story not only tells the Premier story. It also provides collectors with invaluable resources to help them authenticate vintage models and date pieces by hand shape, logo and serial number. Premier Story is a fascinating - and extremely practical - book that delves into the heart of one of the world's most iconic timepieces.

www.breitling.com