Grand Place was born in 2019. The aim is to develop a communication label to promote the image of Brussels and its many talents.
In concrete terms, this involves managing a collective of leaders from all the relevant sectors who wish to highlight the areas of excellence of the Brussels metropolis. All these leaders become ambassadors for Grand Place.
Grand Place communicates on two levels:
- First of all, we need to involve the Brussels influencers (authorities, leaders, decision-makers, managers, executives, etc.).
- In addition to the Brussels prescribers, it is important to raise awareness among the Brussels population (citizens, residents, users, consumers, taxpayers, etc.).
The themes addressed by Grand Place concern all areas in which Brussels excels or strives for excellence. These areas are many and varied. Here, in alphabetical order, is a (non-exhaustive) list:
- Power supply
- Trade fairs
- Universities/High schools
Any leader attached to Brussels can become a Grand Place ambassador. By associating their company, federation or entity with Grand Place, they have the opportunity to highlight their commitment to society, their Brussels roots and the excellence of their activity. They have the opportunity to carry out an action that combines patronage, sponsorship and partnership.
Under the aegis of Grand Place, for an investment of 9,500 euros + VAT, the operational partner develops its own communication campaign on the subject that is close to its heart.
Together with Grand Place, it defines the messages to be disseminated and the means to be used during 2021.
Partners can draw on a variety of resources to develop their campaigns. There are those provided directly by High Level Communication, those made available by Grand Place's media and event partners, and those that the partner intends to develop itself. In short, the means developed by the partner as part of its campaign are media (article, column, newsletter, etc.) and events (conference, debate, forum, etc.).
- Logo insertion in the Grand Place ad distributed by High Level Communication in 2023 (Lobby, Gentlemen & Ladies, etc.)
- 5 appearances of your own (personalized) ad in 2023 in High Level Communication magazines
- 25 supporting copies of each High Level Communication magazine featuring the Grand Place advert and your own advert
- Insertion of logo (with link to website) on Grand Place website (www.clubgrandplace.eu)
- Promotional presence yet to be determined at the event at which he/she will be present and speaking